From shop Floor to online
We at Superlatief, have been developing websites and online (shopper marketing) promos for the various brands of PepsiCo (for example Lay's, Smiths, Duyvis, Doritos, 7UP, Pepsi, Snack-a-Jacks) for several years now.
Many of these promos have a very short lead time, for both the developing of and the actual promo itself. For these promos Superlatief has developed the Shopper Marketing Platform.
With the Shopper Marketing Platform it is possible to easily set up a complete promo website in just a few steps. After adding the specific promo graphic user interface, the rest is done automatically. Including the publication.
The promo will start after a pre-announcement. Participants fill in the promo code(s) as well as a creative motivation and their details.
PepsiCo has the possibility to judge the submissions within the platform. Winners are informed automatically during the promo period through e-mail. They receive their prize at home.
Through the statistics- and benchmark-dashboard it is possible for the marketer to monitor, compare and evaluate during and after the promo period.